Be infront of people looking for you
Explain this Google thing to me
There is a lot of talk out there about SEO, PPC, SEM & optimisation but what does it all mean? Invite us out to see you and we can explain it all face to face.
How Advertising on Google Works
Think about Google like a newspaper. You can hope that someone will write an article about you and you’ll get in there for free, but the only way you can be guaranteed to appear when and how you want is if you pay for it.
Google is the same, but the big difference is how paying for the advertising works.
In traditional media there tends to be a fixed price for all the different sorts of ads – in Google, however, it is a bidding war.
To really oversimplify it, all of the businesses that want to come up for a certain search term bid for it. This can be anywhere from 1c to $100, depending on your industry, and whoever bids the most sits in the highest position. They don’t pay anything to sit there, but once someone clicks on them Google takes their bid from their account.
These days it truly is much more complicated, with preference given to quality ads and relevant site content – but this gives you a rough idea of how it works.
Why Advertise on Google?
Before you ask this there is another question you need to ask yourself, and that is “Why did I build my website?”
Why use The Online Director?
Google is designed so that anyone can run their own advertising. However the stock exchange is also designed so anyone can buy their own shares – but would you, if you were only 95% sure you knew what you were doing?
There are many reasons why you would get a professional to run your advertising, and it isn’t necessarily because you can’t do it yourself. It is for the same reason that you might get cleaners to clean your house; your time is better spent doing what you do best.
As for The Online Director and why you would use us – check out some of the points that we think make us stand out from the crowd on our “What Makes Us Different?” page.
WHAT OUR CLIENTS SAY
Divisional Owner - Jim's Locksmiths - Australia
We had an excellent relationship with our AdWords provider before The Online Director, but they were just a little too slow to respond. Now that we work with The Online Director we are able to get instant changes, they offer us a 48 hour response time but I don’t know that I’ve ever waited longer than 48 minutes (slight exaggeration).
With multiple franchisees we need to work with a team that is flexible around turning leads on and off at a moment’s notice. I couldn’t even begin to tell you how much The Online Director has saved us by turning off our ads in certain zones when we don’t have any staff available over the weekend for emergency calls outs. Plus this doesn’t even take into consideration the brand protection this has for us.
It has been an absolute privilege working with Robyn and the team from The Online Director for close to 24 months now.
Since its humble beginnings as a start up with no clients so to speak, the organisation has rapidly expanded to a team of 5… working with Robyn has been exciting to say the least. Robyn’s drive and willingness to support her customers in achieving their goals is relentless, she while growing the organisation so rapidly, has not wavered from maintaining the customer experience in any way shape or form.
What I can see in working with Robyn is that her goal of helping her clients is always foremost, and her ethics are second to none. Robyn is an amazing entrepreneur and is truly destined for great things based on her attitude, devotion and ethics in the ever evolving business world.